Our Standards
Our Standards

When you buy a Burt's Bees® product, you can expect the scent and texture of the best nature has to offer. Whether you're using Lip Balm, Body Wash, or Facial Cleanser, we want you to have a positive experience every time.

That's why we take every step to keep our products fresh and useful for as long as possible. Sometimes we use synthetics to bolster those products' natural components.

 
Natural Bar

On average, our products are 99% natural; over half are 100% natural. How can you tell? Just look at the Natural Bar; it shows the exact percentage of each product's natural ingredients. This feature has been a mainstay of Burt's Bees® for as long as we've been in business. It's unique to our company, and we're proud of that fact.

But we know what you're thinking: "99% natural? Why not 100% natural? What's the last 1%?" We get asked that a lot.

Upholding the safety, efficacy, and aesthetic of our products requires the use of some preservatives. Unfortunately, there are no truly effective all-natural preservatives. Until we find one, we rely on the safest possible synthetic alternatives: phenoxyethanol and chlorphenesin. These have no suspected human health risks, and are never tested on animals. Some of our classic Burt's Bees® products also use fragrance—but we are extra-careful to ensure our fragrances are free of phthalates and petrochemicals.

Yet we know we can do more. And in our pursuit of being 100% natural 100% of the time, we're always looking for natural preservatives that will work as well, or better, than their synthetic counterparts.